TITLE: Social Media Intern
DEPARTMENT: Marketing and Communications
LOCATION: Stamford, CT
REPORTS TO: Manager, Social Strategy
ASSIGNMENT TYPE: 8+ hours per week
Americares is a health-focused relief and development organization that responds to people affected by poverty or disaster with life-changing health programs, medicine and medical supplies. Each year, Americares reaches more than 90 countries and all 50 U.S. states with over $600 million in innovative health programs and quality medical aid. Americares is the world’s leading nonprofit provider of donated medicine and medical supplies. For more information, visit Americares.org.
The Americares Social Media Intern will help implement the organization’s marketing and communications strategic plan via social marketing channels under the direction of the Manager, Social Strategy. In so doing, the Social Media Intern will help bring a new Americares brand voice to life in social communities, predominantly focused on Facebook, Twitter, Instagram and LinkedIn, but across all social and blog platforms where potential donors congregate.
Social communities offer Americares a rich opportunity to increase brand awareness, grow engagement of those who are aware of Americares and, ultimately, drive conversion to advocates, donors or both. Social media has the potential to serve as a key development and communications tool for the organization, informing donors and readers of our activities, plans, partner initiatives, fundraising efforts and thought leadership.
In this role, the Social Media Intern will be responsible for helping execute social media marketing campaigns, creating content, and managing social media posting schedules. This person must have strong research and organizational skills, and be engaged and passionate about delivering outstanding results.
You must have a passion for storytelling, narrative creation and be able to adapt your voice to express both the lighter side of the Americares brand, but also responsible enough to delicately handle communication around international disaster and human tragedy. You are an active participant yourself in various forms of social media and have a track record for delivering results through these channels.
Social Community Content
Draft multiple Twitter, Facebook and Instagram posts per week that focus on breaking news, disaster updates, patient-centric stories, program news and initiatives; tweets must include photos, links to our website, and relevant hashtags.
Research thought leaders in global health and disaster relief to follow on Twitter.
Supporting contributor to upcoming campaigns, including #GivingTuesday and more.
CORE AMERICARES RESPONSIBILITIES:
Foster Americares values of responsiveness, results orientation, collaboration, efficiency and integrity.
Ideal candidate will have nonprofit experience and/or understand donor fundraising marketing strategies;
Understands general marketing concepts and principles
Excellent writing and editing skills are essential with ability to translate stories, data and statistics into compelling statements of Americares work and impact, packaging content in an engaging, social community-suitable fashion;
Innate curiosity, enthusiasm and aptitude with the ability to be hands on;
Highly organized, with strong attention to detail and adhering to strict deadlines that often require quick turn-around;
Proven ability to work effectively and independently;
The ability to juggle multiple priorities;
An interest in and passion for Americares humanitarian mission;
Must have unrestricted authorization to work in the United States.